KULIMAGOLD&SHAYONA GIVE K8m PRIZES IN PROMOTION – Malawi News
On 17th June, Kulimagold launched an In-store promotion that ran across 30 Kulimagold depots in the central and northern region. This week marked the end of the promotion, as the grand draw saw a lucky winner from each region walk away with 20 bags of cement, with other prizes being a bicycle, Sunshine green soap and ThumbsUp as consolation prizes to more.
The promotion, in collaboration with Shayona, was aimed at creating awareness about Akshar cement’s availability in all outlets, while conducting product talk and educating consumers on the best use for Akshar cement. Shayona Cement Marketing Manager, Moses Jere, expressed joy over the partnership, stating that the promotion got a positive response.
To enter into the Akshar Cement In-store promotion, customers had to buy a bag of Akshar Cement, fill in their details in a coupon provided and drop into the available entry boxes in the respective store. Akshar Cement is a product by Shayona and is available in all Kulimagold outlets.