Rab Processors Limited begun 2018 with a smile, celebrating an award won in December 2017. The award accredited Rab as the best manufacturing company, handed by the Chartered Institute of Customer Management.
The award was no reason to relax as Rab was amidst unveiling its latest products. Finally in March, Rab announced the launch of its carbonated drinks and bottled water.
The development was relevant for the market, considering that since 2014 there has been an influx of new carbonated soft drinks and new concentrated juices, while such juices that were already on the market were introducing new flavors.
Rab’s Thumbs up carbonated drink reigns in mainstream supermarkets, standing tall in an era of social media rants from dissatisfied customers that complain about prior carbonated drinks that ‘no longer taste the same’.
Thumbs up offers a taste of various flavors namely orange, pineapple, cola, lemon and cocopine. Coming with the bottled water called Vital, progress is surely evident at Rab Processors as these products remain a highlight in 2018.