A statement by Standard Bank Malawi’s Chief Executive Officer, William le Roux, has announced the change of the bank’s tagline from It Can Be to Finding New Ways to Make Dreams Possible.
The CEO further explained that the new tagline addresses customers’ need for more than just a service, as they are looking for a brand that believes in them. On the other hand, the statement also outlined that the new tagline is timely, as it provides a message of hope amidst the coronavirus pandemic.
Months ago, during Standard Bank’s Annual General Meeting, the banks announced the appointment of Ngeyi Ruth Kanyongolo as its board chairperson, taking over from Rex Harawa who retired as a director.