Around this time last year, the Chartered Institute for Customer Management awarded Rab Processors as the best in the manufacturing sector; the same happened in the same period in 2017. 2 years further, Rab Processors has consecutively won the award, as the company’s Chief Executive Officer, Ahemd Sunka describes that winning the award 3 years in a roll is a seal of customer trust in the Rab Processors brand.
Speaking to Biznews, the CEO said the award means that customers are able to derive brand value and perceive Rab Processors as the best in the category. He also outlined the strides and milestones that the company has achieved in 2019.
“In the year we managed to collaborate well with our trade partners, and together managed to distribute and make all our products available at every point of sale. From these partnerships, big supermarkets down to the table tops, provided shelf space and maximum visibility for our products.”
Looking forward to 2020, the CEO revealed that more products will be launched. “Our consumers must look out for some more new and exciting high quality products. We are expanding our beverage portfolio and shall be launching a cordial named “Fruitila orange Squash”, which will be available very soon in outlets across the country” he said.